This policy change applies only to flights booked on or after May 28, giving travelers who book before then a last chance to enjoy free checked bags. However, there are exceptions: Business Select and Choice Extra customers will keep their two free checked bags, and A-List Preferred travelers and Chase Rapid Rewards credit card holders will get one free checked bag.
Alongside the baggage fee, Southwest is introducing a new flight credit expiration policy, affecting how long customers can use travel vouchers issued starting May 28. This move is part of a broader transformation in Southwest’s business model, which also includes selling assigned seats—a break from their long-standing open seating tradition—and new fare bundles offering options like extra legroom.
This article breaks down the details of Southwest’s baggage fee introduction, how it affects different travelers, and what to expect with the airline’s evolving policies. If you fly Southwest or plan to soon, here’s what you need to know about the end of free checked bags and how to prepare for these changes.
Southwest Airlines has long been beloved for its generous baggage policy, allowing two checked bags per passenger without extra fees—a rarity among U.S. carriers. This perk helped differentiate Southwest in a crowded market and won loyalty from budget-conscious travelers.
Now, that era is coming to an end. Starting May 28, passengers booking flights on or after this date will face a $35 fee for their first checked bag and $45 for their second. This change aligns Southwest more closely with competitors like American, Delta, and United, who have long charged for checked bags.
While some loyal customers may be disappointed, this shift is part of Southwest’s response to financial pressures and demands from activist investors aiming to boost profitability. The airline estimates this move could generate around $1.5 billion annually in new revenue, although it acknowledges the risk of losing some business from customers who valued the free baggage benefit.
Southwest isn’t completely eliminating free checked bags for everyone. Certain premium customers will retain baggage perks:
These exceptions aim to reward frequent flyers and business travelers who contribute more revenue, while regular leisure travelers will now face baggage fees.
In addition to baggage fees, Southwest is changing its flight credit policy. Previously, travel vouchers issued by the airline never expired. Starting May 28, flight credits will expire within six months to a year depending on the fare type purchased.
This change means travelers will need to plan their trips more carefully to use credits before they expire. It’s a significant departure from Southwest’s earlier flexible policies, signaling the airline’s evolving approach to managing revenue and customer benefits.
Southwest announced these changes amid mounting pressure from activist investors who have called for improved financial performance and profitability. After years of operating without checked bag fees, Southwest recognized the need to align with industry standards to increase revenue.
The airline also faces challenges from rising operational costs, increased fuel prices, and competition in a crowded market. Introducing baggage fees and altering credit policies are steps to help shore up finances without drastically increasing base fares.
If you fly Southwest frequently or are planning a trip soon, here’s how to prepare for the baggage fee changes:
The baggage fee introduction isn’t the only big change Southwest is making. Last year, the airline announced it would begin selling assigned seats—ending the popular open seating policy that many flyers loved for its flexibility.
In addition, Southwest is rolling out new fare bundles that include options such as extra legroom seating. These changes aim to offer travelers more choice and generate additional revenue streams beyond ticket sales.
These moves mark a significant shift in Southwest’s longstanding customer-friendly brand image, as the airline adapts to new market realities.
Following the announcement of baggage fees and other changes, Southwest’s stock price rose by about 2.1% in pre-trading, indicating investor confidence in the airline’s new strategy.
Across the U.S. airline industry, charging for checked bags is standard practice, making Southwest the last major carrier to adopt fees. By introducing these charges, Southwest may improve its financial footing but faces the challenge of balancing revenue with customer satisfaction.
As Southwest shifts toward a more traditional airline business model with assigned seating and fare bundles, passengers should prepare by booking early, reviewing fare options, and planning their baggage accordingly.
For millions who rely on Southwest’s affordable fares and customer-friendly policies, this change will take some adjustment—but knowing the details can help travelers navigate the transition smoothly.
